Players Era Thanksgiving Festival

The Players Era Festival is a week-long celebration of college basketball, taking place Thanksgiving week in Las Vegas, featuring elite players, teams and coaches.

The Players Era Festival is committed to providing $9 Million in NIL to college basketball players in 2024 for their engagement in activities separate and apart from competition, and more than $50 million in NIL over the next three years. For these NIL payments, players will perform services and activities fully compliant with current NCAA regulations.

In addition to an innovative format designed to invigorate early season tournament competition before the start of conference play, there will also be financial education programs, and multiple on-call NIL opportunities for players.